In the competitive digital market of London, PPC advertising is a powerful way to get immediate visibility and traffic.
We don’t believe in just spending your ad budget; we focus on results. Our ROI-driven PPC strategies combine advanced targeting, continuous optimization, and data analysis. Every campaign is monitored and adjusted to ensure your ad spend is always working hard to bring conversions and profit.
As a certified Google Ads agency in London, Devlinko manages every aspect of your account. From keyword research and ad copywriting to A/B testing and bid strategies, we handle it all. Our campaigns are designed to reduce cost-per-click while increasing visibility and qualified traffic.
Don’t overlook the power of Bing Ads. With less competition and often lower CPCs, Microsoft Advertising can complement your Google strategy. We set up and manage Bing campaigns that reach users on desktop and voice search platforms, helping you tap into a wider audience.
Local businesses benefit greatly from geographically targeted ads. We build high-converting local PPC campaigns using geo-modified keywords and location-based targeting. This ensures your ads show up for users nearby, increasing foot traffic, calls, and in-store visits with high purchase intent.
Remarketing helps you stay top-of-mind for visitors who didn’t convert the first time. We create dynamic remarketing ads across Google Display Network and social media, tailored to user behavior. This increases return visits, brand recognition, and ultimately conversions from warmer audiences.
Display ads are great for brand awareness and product promotion. We design visually appealing banners and manage placements on relevant websites to increase your reach. Our team optimizes display ad performance through audience targeting, device targeting, and real-time bidding strategies.
eCommerce companies need smart PPC strategies to compete on platforms like Google Shopping. We set up shopping campaigns, optimize product feeds, and use conversion tracking to improve ROAS.
Smart bidding is essential to getting the best value from your PPC campaigns. We use automated bidding, manual adjustments, and day-parting to stretch your budget further.
PPC Campaign Tracking and Reporting
Transparency is key. We provide real-time performance dashboards, weekly reports, and monthly strategy reviews. With detailed metrics like CTR, CPC, Quality Score, and ROAS, you’ll always know how your campaigns are performing and what steps we’re taking to improve them.
Landing Page Optimization
Your ad can be perfect, but without a strong landing page, you lose conversions. We build and optimize landing pages focused on speed, clarity, and conversion-focused design. From forms to CTAs, we ensure users take action once they land.
- Our Benefits
Competitor Campaign Analysis
01.
Negative Keyword Management
Filtering out irrelevant traffic saves money and increases quality. We constantly refine negative keyword lists to prevent unqualified clicks from wasting your budget. This improves campaign efficiency and helps focus on keywords that actually convert.
02.
Conversion Rate Optimization (CRO)
PPC gets you the traffic; CRO helps seal the deal. We analyze user behavior, test layouts, and tweak content to increase conversion rates. Even a 1% improvement can significantly impact your ROI, making CRO a vital part of our PPC service.
03.
Industry-Specific PPC Strategies
Each industry has unique challenges. Whether you’re in healthcare, finance, education, or retail, we tailor PPC campaigns to your sector’s customer journey and compliance rules. This ensures ads resonate with your ideal audience while meeting platform policies.
04.
Multi-Platform Ad Integration
Google Ads isn’t the only player. We integrate your campaigns across Facebook, Instagram, LinkedIn, and YouTube for a unified digital presence. This multi-platform approach helps capture users at every stage of the funnel.
05.
PPC Audits for Existing Campaigns
Already running ads but not seeing results? Our PPC audit service evaluates account structure, ad relevance, bidding strategy, and more. We identify what’s working, what’s not, and provide a step-by-step action plan to improve campaign ROI.
06.
A/B Testing for Ad Performance
We continuously test ad variations to see what resonates best. From headlines to call-to-action phrases and image formats, our A/B testing process uncovers high-performing ad creatives. These insights help us scale your most successful ads quickly and efficiently.
Once your campaign is profitable, we scale it. Whether that’s by increasing budget, expanding to new markets, or launching additional campaigns, we create a roadmap for growth. Scaling is data-driven to ensure sustainability and continued ROI.
Every client gets a dedicated PPC account manager who acts as your campaign strategist and point of contact. They provide insights, updates, and recommendations regularly, ensuring your PPC efforts remain aligned with your business goals.